Wet T-shirt Girl Jamaica

Wet T-shirt Girl Jamaica

The Iconic ‘Wet T-Shirt Girl’ of the Jamaica Tourism Campaign

Flag of Jamaica

Jamaica, known for its stunning beaches and vibrant culture, has long been a sought-after tourist destination. But did you know that a single promotional poster featuring a young model in a wet T-shirt played a significant role in boosting Jamaica’s popularity as a Caribbean hotspot? In this blog post, we delve into the fascinating story of the iconic ‘Wet T-Shirt Girl‘ of the Jamaica tourism campaign, tracing its origins, impact, and lasting legacy.

The Birth of the ‘Jamaica Girl’

In 1972, a Trinidadian model named Sintra Bronte took part in a promotional photoshoot for the Jamaica Tourist Board. She waded into the crystal-clear waters of a Jamaican beach wearing a red shirt with the word “Jamaica” emblazoned across the chest. This captivating image captured the attention of many and became the foundation for what would later be known as the ‘Jamaica Girl’ poster. One thing for sure, she’s the most famous Jamaica poster girl.

Sparking a Tourism Boom

The ‘Jamaica Girl’ poster had an immediate and profound impact on Jamaica’s tourism industry. The image, with its stunning beauty and exotic allure, attracted a significant amount of attention both locally and internationally. The poster effectively conveyed the idea of Jamaica as a tropical paradise, enticing potential visitors with its pristine beaches and inviting waters.

Cultural Significance

Beyond its promotional value, the ‘Jamaica Girl’ poster holds cultural significance. The image represents the beauty and diversity of the Caribbean region and serves as a testament to the captivating allure of Jamaica. It became an iconic symbol not only for Jamaica but also for Caribbean tourism as a whole.

Enduring Legacy

Even after several decades, the ‘Jamaica Girl’ poster continues to resonate with people worldwide. It has become one of the most recognizable and sought-after collectors’ items, with its timeless beauty and historical significance making it a prized possession for many. The poster’s enduring popularity speaks volumes about its lasting impact on Jamaica’s tourism industry.

The story of the ‘Wet T-Shirt Girl’ of the Jamaica tourism campaign is a testament to the power of visual imagery in shaping perceptions and driving tourism. Sintra Bronte’s iconic pose, captured in a single photograph, catapulted Jamaica into the international spotlight and forever changed the perception of the Caribbean nation as a desirable vacation destination. The ‘Jamaica Girl’ poster stands as a timeless symbol of Jamaica’s natural beauty and cultural richness, leaving an indelible mark on the country’s tourism industry and inspiring generations of travelers to experience the wonders of Jamaica firsthand.

Get the famous JAMAICA T-shirt to recreate the photo



Alicia Keys’ recreation of the iconic 1972 Jamaica “Wet T-Shirt Girl” poster was a tribute to the original image and a celebration of Jamaican culture. Her photo shoot demonstrated the lasting impact of the poster.

Alicia Keys Wet T-Shirt Girl Jamaica 2015
Singer Alicia Keys recreated the iconic poster in 2015.


Meanwhile, Janelle Monáe recreates it all year long…

Janelle Monaé FREE THE NIPPLE wet t-shirtSEE ALL Button CTA


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